Infographic: Social Media Overload at Nonprofits

Infographic: Social Media Overload at Nonprofits
I am in Granada for the Spark conference, a global gathering of nonprofit organizations all active in the field of digital inclusion and ICT for development. As I have worked for almost 10 years in this specific nonprofit sector, I am looking forward to meet in real life many friends & colleagues that until now ...

How to build an Online Marketing Plan?

How to build an Online Marketing Plan?
My sister is an entrepreneur. Two years ago, she decided to start her own business and turned her hobby into her job. Under the brand name Cozette*, she makes lampshades with colourful fabrics, that can be replaced. Most of her selling happens online, and from the very beginning blogging, Facebook and Pinterest have been her ...

Influencers & conversion at “I am Your ID”

Influencers & conversion at
Not everything has yet been said about my participation at last week’s event “SMEs and social media: how to get the most out of it?”, as I haven’t yet told you about Marc Castanyer (@marccastanyer) – the co-founder of I AM ID Solutions, a start-up that successfully launched an online business of selling colourful silicon ...

How can small businesses get the most out of Social Media?

How can small businesses get the most out of Social Media?
The intimacy of a small event is said to be ideal for networking among speakers & participants. This was most certainly the case yesterday, when I attended the conference “Small businesses and Social Media: how to get the most out of it?”. The conference was organized by Maurilia Knowledge, a very nice consultancy & headhunting ...

The role & value of a Community Manager

The role & value of a Community Manager
Whether using a computer, tablet, smart phone or television, people today spend large hours in front of a digital screen. The customer is digital, markets have become conversations and a new profession has born: the profile of “Community Manager”. “The crowds are continuously monitoring a company’s behaviour”, says Comuniza consultant Javier Velilla. “There is no ...

How recruiters use LinkedIn

How recruiters use LinkedIn
As jobseekers we all know the importance of Linkedin, but how are companies using the network to recruit employees? The curtains were lifted today in Barcelona, at a round table among HR managers, headhunters & networking professionals active on the Spanish labour market. The fully booked event entitled “LinkedIn, an inherent tool of today’s recruitment ...

“Facebook is a party!” 1

I love it when people use metaphors to explain complex stuff, especially when comparing the offline world with the parallel online world of social media. Armando Liussi Depaoli (alias Mandomando),  teacher of the Cibernàrium course “Facebook Ads for small companies & marketing managers” is a master in this art. The goal is Love Social media are ...

12 Common Mistakes Nonprofits Make in Social Media

12 Common Mistakes Nonprofits Make in Social Media
“Social Media isn’t new – it’s old”, says Heather Mansfield in her webinar “12 Common Mistakes Nonprofits Make in Social Media”. Lots of useful stuff, explained with passion and well illustrated on-the-spot. Heather: “Although most people started to use social media back in 2006, platforms like Myspace, Blogger & WordPress already started in 2003 – ...

Community Management of Online Media Channels

Community Management of Online Media Channels
Managing the participation of the audience of an online media channel shows some importance differences with managing a community of customers of other company types. This was the main subject of Karma Peiró‘s course “Community Management of Online Media Channels” at the Catalan Association of Journalists, that I attended on June 1th. Karma Peiró is ...