How to reach 400 Facebook fans in 10 days (without buying them)?

How to reach 400 Facebook fans in 10 days (without buying them)?
On January 19th, I started implementing the Facebook strategy I developed for my client ECWT on their newborn Facebook page www.facebook.com/womenandtechnologyeu. After 10 days of activity we already reached 383 Page Fans  (and this without paying Facebook Ads that target Fan growth): In this post I will lift the curtains of the strategy I used ...

How to reach over 500 Twitter followers in 10 days?

How to reach over 500 Twitter followers in 10 days?
On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account. After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets). My secret? ...

Defining metrics to measure your Social Media efforts: the case of ECWT

Defining metrics to measure your Social Media efforts: the case of ECWT
Last week, I shared how I defined Social Media goals for ECWT, my client. In this post, I will describe the indicators I selected to measure the success of ECWT’s Social Media efforts. Just like in any marketing or business plan, establishing “Key Performance Indicators” (KPIs) are essential to see if your Social Media strategy ...

7 Steps To Facebook Success 4

7 Steps To Facebook Success
Over 13.000 people signed up for Mari Smith‘s free webinar “7 Steps To Facebook Success” on June 4th, 2013. One of them was me, excited to hear about the success plan that one of Forbes top 10 social media influencers was going to share. Facebook stats Mari Smith opened the webinar with some statistics: With ...

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit
I’m a big fan Heather Mansfield and her blog Nonprofit Tech 2.0. Already a while ago, on April 18th, I attended one of her rare free webinars entitled “11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit”. Underneath are the notes that Heather shared with all attendees after the webinar. 1. Understand ...

Influencers & conversion at “I am Your ID”

Influencers & conversion at
Not everything has yet been said about my participation at last week’s event “SMEs and social media: how to get the most out of it?”, as I haven’t yet told you about Marc Castanyer (@marccastanyer) – the co-founder of I AM ID Solutions, a start-up that successfully launched an online business of selling colourful silicon ...

How can small businesses get the most out of Social Media?

How can small businesses get the most out of Social Media?
The intimacy of a small event is said to be ideal for networking among speakers & participants. This was most certainly the case yesterday, when I attended the conference “Small businesses and Social Media: how to get the most out of it?”. The conference was organized by Maurilia Knowledge, a very nice consultancy & headhunting ...