9 questions to ask when assessing your nonprofit website

9 questions to ask when assessing your nonprofit website
Last week I went to Malta and presented the methodology I used for assessing the websites of 10 Maltese voluntary organizations. This post gives an overview of the questions you should answer when performing such a webaudit yourselves. 1. Who are your audiences & what are their needs? Most people go to your website because ...

Defining metrics to measure your Social Media efforts: the case of ECWT

Defining metrics to measure your Social Media efforts: the case of ECWT
Last week, I shared how I defined Social Media goals for ECWT, my client. In this post, I will describe the indicators I selected to measure the success of ECWT’s Social Media efforts. Just like in any marketing or business plan, establishing “Key Performance Indicators” (KPIs) are essential to see if your Social Media strategy ...

Setting Social Media goals for your nonprofit: the case of ECWT

Setting Social Media goals for your nonprofit: the case of ECWT
This month, I am building a Social Media strategy for the European Centre for Women and Technology (ECWT) – a European multi-stakeholder partnership of more than 130 organizations and individuals working together to increase the number of girls and women in technology and in ICT in particular. ECWT approached me for starting up their Social ...

8 Free eBooks to guide your Nonprofit Marketing

8 Free eBooks to guide your Nonprofit Marketing
During the past months, I’ve shared some resources that were very much welcomed by the fans of my Facebook page. They all dealt with an aspect of online marketing for nonprofits- be it Social Media, the design of your website or the use of visuals. For those of you that aren’t yet following my daily ...

4 Common mistakes Small Nonprofits make on their Website 1

4 Common mistakes Small Nonprofits make on their Website
This summer, I have been auditing the online presence of 10 Maltese voluntary organizations and I’m now in the middle of drafting the reports. This post explains 4 of the most common mistakes I encountered on the websites of these small nonprofits: 1. Adopting an organization-centered mentality Most organizations put their site together from the ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

9 Tips for Improving your Nonprofit Website 2

9 Tips for Improving your Nonprofit Website
On July 19th, I conducted the workshop “Building & Sustaining an Online Presence” at Valletta, Malta. In front of an audience of about 45 representatives of the Maltese NGO & voluntary sector, I showcased a range of tips on how nonprofits can improve their website strategy. 1. Choose a CMS technology Make sure your website ...

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit
I’m a big fan Heather Mansfield and her blog Nonprofit Tech 2.0. Already a while ago, on April 18th, I attended one of her rare free webinars entitled “11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit”. Underneath are the notes that Heather shared with all attendees after the webinar. 1. Understand ...

How can nonprofits make use of Pinterest? 2

How can nonprofits make use of Pinterest?
Pinterest is on the rise and offers huge possibilities for nonprofits to connect with people and their social passions. That’s why I attended Julia Campbell‘s webinar “Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good” organized by GiftWorks, a company that creates fundraising software for nonprofit donation ...

Social Media tips for Fairfood International

Social Media tips for Fairfood International
Fairfood International is one of those rare nonprofit organizations that has built social media into their overall strategy. On June 4th, I had the privilege to talk to Gihan Hassanein, Senior Manager Communications, and to Marije Visée, Manager Campaign Communications, as I was being interviewed for their vacancy of a part-time Online Communications Manager. My ideas on ...