How to reach 400 Facebook fans in 10 days (without buying them)?

How to reach 400 Facebook fans in 10 days (without buying them)?
On January 19th, I started implementing the Facebook strategy I developed for my client ECWT on their newborn Facebook page www.facebook.com/womenandtechnologyeu. After 10 days of activity we already reached 383 Page Fans  (and this without paying Facebook Ads that target Fan growth): In this post I will lift the curtains of the strategy I used ...

How to reach over 500 Twitter followers in 10 days?

How to reach over 500 Twitter followers in 10 days?
On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account. After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets). My secret? ...

9 questions to ask when assessing your nonprofit website

9 questions to ask when assessing your nonprofit website
Last week I went to Malta and presented the methodology I used for assessing the websites of 10 Maltese voluntary organizations. This post gives an overview of the questions you should answer when performing such a webaudit yourselves. 1. Who are your audiences & what are their needs? Most people go to your website because ...

8 Free eBooks to guide your Nonprofit Marketing

8 Free eBooks to guide your Nonprofit Marketing
During the past months, I’ve shared some resources that were very much welcomed by the fans of my Facebook page. They all dealt with an aspect of online marketing for nonprofits- be it Social Media, the design of your website or the use of visuals. For those of you that aren’t yet following my daily ...

4 Social Media Tools worth paying Premium 3

4 Social Media Tools worth paying Premium
As my business is growing and clients are coming in, I’ve found myself with less and less time to update my own Social Media accounts. Planning  ahead and managing tasks in bulk have become a priority, so I decided to upgrade my accounts for Kippt, Buffer, Dlvr.it & SocialBro. In this post I will explain ...

My Twitter Follow-Back Policy

My Twitter Follow-Back Policy
It took me quite some time to figure out a strategy about whom to follow back on my 2 Twitter accounts: @lizebizz (in english) and @lizebcn (in spanish). Finally, I sorted it out: I now simply follow back everyone that follows me! Following & Unfollowing: the rules of the game Everyone? Yes, everyone – even accounts ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

9 Tips for Improving your Nonprofit Website 2

9 Tips for Improving your Nonprofit Website
On July 19th, I conducted the workshop “Building & Sustaining an Online Presence” at Valletta, Malta. In front of an audience of about 45 representatives of the Maltese NGO & voluntary sector, I showcased a range of tips on how nonprofits can improve their website strategy. 1. Choose a CMS technology Make sure your website ...

17 Tools to effectively manage your Social Media accounts 3

17 Tools to effectively manage your Social Media accounts
“So many tweets, pins, posts,…all those contacts, all that content. How the hell am I going to cope with all this?” This was my main concern while starting-up as a Social Media consultant – now two months ago. The solution is: tools, tools, tools. I daily use a total of 17 (!) non-premium tools to ...

7 Steps To Facebook Success 4

7 Steps To Facebook Success
Over 13.000 people signed up for Mari Smith‘s free webinar “7 Steps To Facebook Success” on June 4th, 2013. One of them was me, excited to hear about the success plan that one of Forbes top 10 social media influencers was going to share. Facebook stats Mari Smith opened the webinar with some statistics: With ...