Creating Facebook Ads with the Ads Manager

Creating Facebook Ads with the Ads Manager
Facebook Page Posts ‘organically’ only reach about 16% of your fans [1]. This means that without advertising, the majority of your fans will not even get to see your posts on their News Feed. If you want to have an audience, it’s extremely important to start using Facebook Ads. Facebook not only offers different Advertising ...

How to reach 400 Facebook fans in 10 days (without buying them)?

How to reach 400 Facebook fans in 10 days (without buying them)?
On January 19th, I started implementing the Facebook strategy I developed for my client ECWT on their newborn Facebook page www.facebook.com/womenandtechnologyeu. After 10 days of activity we already reached 383 Page Fans  (and this without paying Facebook Ads that target Fan growth): In this post I will lift the curtains of the strategy I used ...

8 Free eBooks to guide your Social Media Marketing 2

8 Free eBooks to guide your Social Media Marketing
Underneath I collected some resources related to Social Media marketing & Search Engine Optimization (SEO).  They have been very useful for me, so I hope the same counts for you! Click the images to download the resources for free:

8 Free eBooks to guide your Nonprofit Marketing

8 Free eBooks to guide your Nonprofit Marketing
During the past months, I’ve shared some resources that were very much welcomed by the fans of my Facebook page. They all dealt with an aspect of online marketing for nonprofits- be it Social Media, the design of your website or the use of visuals. For those of you that aren’t yet following my daily ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

7 Steps To Facebook Success 4

7 Steps To Facebook Success
Over 13.000 people signed up for Mari Smith‘s free webinar “7 Steps To Facebook Success” on June 4th, 2013. One of them was me, excited to hear about the success plan that one of Forbes top 10 social media influencers was going to share. Facebook stats Mari Smith opened the webinar with some statistics: With ...

Social Media tips for Fairfood International

Social Media tips for Fairfood International
Fairfood International is one of those rare nonprofit organizations that has built social media into their overall strategy. On June 4th, I had the privilege to talk to Gihan Hassanein, Senior Manager Communications, and to Marije Visée, Manager Campaign Communications, as I was being interviewed for their vacancy of a part-time Online Communications Manager. My ideas on ...

A Facebook page versus a personal profile: the case of Fundalucia

A Facebook page versus a personal profile: the case of Fundalucia
As soon as I tell people I am a Social Media consultant, I instantly get some questions on how they should improve their online presence. It also happened at Fundalucia, a quiet oasis near Granada where I was staying after attending the Spark congress. Axel, who runs the place, was wondering how to better use ...

“Facebook is a party!” 1

I love it when people use metaphors to explain complex stuff, especially when comparing the offline world with the parallel online world of social media. Armando Liussi Depaoli (alias Mandomando),  teacher of the Cibernàrium course “Facebook Ads for small companies & marketing managers” is a master in this art. The goal is Love Social media are ...