The role & value of a Community Manager

The role & value of a Community Manager
Whether using a computer, tablet, smart phone or television, people today spend large hours in front of a digital screen. The customer is digital, markets have become conversations and a new profession has born: the profile of “Community Manager”. “The crowds are continuously monitoring a company’s behaviour”, says Comuniza consultant Javier Velilla. “There is no ...

“Facebook is a party!” 1

I love it when people use metaphors to explain complex stuff, especially when comparing the offline world with the parallel online world of social media. Armando Liussi Depaoli (alias Mandomando),  teacher of the Cibernàrium course “Facebook Ads for small companies & marketing managers” is a master in this art. The goal is Love Social media are ...

Community Management of Online Media Channels

Community Management of Online Media Channels
Managing the participation of the audience of an online media channel shows some importance differences with managing a community of customers of other company types. This was the main subject of Karma Peiró‘s course “Community Management of Online Media Channels” at the Catalan Association of Journalists, that I attended on June 1th. Karma Peiró is ...