A Facebook page versus a personal profile: the case of Fundalucia

A Facebook page versus a personal profile: the case of Fundalucia
As soon as I tell people I am a Social Media consultant, I instantly get some questions on how they should improve their online presence. It also happened at Fundalucia, a quiet oasis near Granada where I was staying after attending the Spark congress. Axel, who runs the place, was wondering how to better use ...

Social Media Training & Consulting for Nonprofits in Malta

Social Media Training & Consulting for Nonprofits in Malta
My networking at the Spark conference in Granada was a big success. Mark Schembri, project manager at the Malta Communications Authority (MCA) and a former colleague at Telecentre-Europe, invited me to give advice & technical support to the NGOs of Malta on their online presence & use of social media. Tailored to Nonprofits & Small ...

Infographic: Social Media Overload at Nonprofits

Infographic: Social Media Overload at Nonprofits
I am in Granada for the Spark conference, a global gathering of nonprofit organizations all active in the field of digital inclusion and ICT for development. As I have worked for almost 10 years in this specific nonprofit sector, I am looking forward to meet in real life many friends & colleagues that until now ...

The art of positioning your page at Google

The art of positioning your page at Google
As I wrote in my post about my first client, converting internet users into website visitors is the first action of any online marketing plan. Different strategies can make this happen, but positioning your page in the first results of a search engine like Google is maybe the thoughest one. That’s why I attended the ...

How to build an Online Marketing Plan?

How to build an Online Marketing Plan?
My sister is an entrepreneur. Two years ago, she decided to start her own business and turned her hobby into her job. Under the brand name Cozette*, she makes lampshades with colourful fabrics, that can be replaced. Most of her selling happens online, and from the very beginning blogging, Facebook and Pinterest have been her ...

Influencers & conversion at “I am Your ID”

Influencers & conversion at
Not everything has yet been said about my participation at last week’s event “SMEs and social media: how to get the most out of it?”, as I haven’t yet told you about Marc Castanyer (@marccastanyer) – the co-founder of I AM ID Solutions, a start-up that successfully launched an online business of selling colourful silicon ...

How can small businesses get the most out of Social Media?

How can small businesses get the most out of Social Media?
The intimacy of a small event is said to be ideal for networking among speakers & participants. This was most certainly the case yesterday, when I attended the conference “Small businesses and Social Media: how to get the most out of it?”. The conference was organized by Maurilia Knowledge, a very nice consultancy & headhunting ...

The role & value of a Community Manager

The role & value of a Community Manager
Whether using a computer, tablet, smart phone or television, people today spend large hours in front of a digital screen. The customer is digital, markets have become conversations and a new profession has born: the profile of “Community Manager”. “The crowds are continuously monitoring a company’s behaviour”, says Comuniza consultant Javier Velilla. “There is no ...

How recruiters use LinkedIn

How recruiters use LinkedIn
As jobseekers we all know the importance of Linkedin, but how are companies using the network to recruit employees? The curtains were lifted today in Barcelona, at a round table among HR managers, headhunters & networking professionals active on the Spanish labour market. The fully booked event entitled “LinkedIn, an inherent tool of today’s recruitment ...

“Facebook is a party!” 1

I love it when people use metaphors to explain complex stuff, especially when comparing the offline world with the parallel online world of social media. Armando Liussi Depaoli (alias Mandomando),  teacher of the Cibernàrium course “Facebook Ads for small companies & marketing managers” is a master in this art. The goal is Love Social media are ...