4 Common mistakes Small Nonprofits make on their Website 1

4 Common mistakes Small Nonprofits make on their Website
This summer, I have been auditing the online presence of 10 Maltese voluntary organizations and I’m now in the middle of drafting the reports. This post explains 4 of the most common mistakes I encountered on the websites of these small nonprofits: 1. Adopting an organization-centered mentality Most organizations put their site together from the ...

4 Social Media Tools worth paying Premium 3

4 Social Media Tools worth paying Premium
As my business is growing and clients are coming in, I’ve found myself with less and less time to update my own Social Media accounts. Planning  ahead and managing tasks in bulk have become a priority, so I decided to upgrade my accounts for Kippt, Buffer, Dlvr.it & SocialBro. In this post I will explain ...

My Twitter Follow-Back Policy

My Twitter Follow-Back Policy
It took me quite some time to figure out a strategy about whom to follow back on my 2 Twitter accounts: @lizebizz (in english) and @lizebcn (in spanish). Finally, I sorted it out: I now simply follow back everyone that follows me! Following & Unfollowing: the rules of the game Everyone? Yes, everyone – even accounts ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

9 Tips for Improving your Nonprofit Website 2

9 Tips for Improving your Nonprofit Website
On July 19th, I conducted the workshop “Building & Sustaining an Online Presence” at Valletta, Malta. In front of an audience of about 45 representatives of the Maltese NGO & voluntary sector, I showcased a range of tips on how nonprofits can improve their website strategy. 1. Choose a CMS technology Make sure your website ...

17 Tools to effectively manage your Social Media accounts 3

17 Tools to effectively manage your Social Media accounts
“So many tweets, pins, posts,…all those contacts, all that content. How the hell am I going to cope with all this?” This was my main concern while starting-up as a Social Media consultant – now two months ago. The solution is: tools, tools, tools. I daily use a total of 17 (!) non-premium tools to ...

7 Steps To Facebook Success 4

7 Steps To Facebook Success
Over 13.000 people signed up for Mari Smith‘s free webinar “7 Steps To Facebook Success” on June 4th, 2013. One of them was me, excited to hear about the success plan that one of Forbes top 10 social media influencers was going to share. Facebook stats Mari Smith opened the webinar with some statistics: With ...

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit
I’m a big fan Heather Mansfield and her blog Nonprofit Tech 2.0. Already a while ago, on April 18th, I attended one of her rare free webinars entitled “11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit”. Underneath are the notes that Heather shared with all attendees after the webinar. 1. Understand ...

How can nonprofits make use of Pinterest? 2

How can nonprofits make use of Pinterest?
Pinterest is on the rise and offers huge possibilities for nonprofits to connect with people and their social passions. That’s why I attended Julia Campbell‘s webinar “Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good” organized by GiftWorks, a company that creates fundraising software for nonprofit donation ...

Social Media tips for Fairfood International

Social Media tips for Fairfood International
Fairfood International is one of those rare nonprofit organizations that has built social media into their overall strategy. On June 4th, I had the privilege to talk to Gihan Hassanein, Senior Manager Communications, and to Marije Visée, Manager Campaign Communications, as I was being interviewed for their vacancy of a part-time Online Communications Manager. My ideas on ...