As jobseekers we all know the importance of Linkedin, but how are companies using the network to recruit employees? The curtains were lifted today in Barcelona, at a round table among HR managers, headhunters & networking professionals active on the Spanish labour market.
The fully booked event entitled “LinkedIn, an inherent tool of today’s recruitment process” was organized by Barcelona Activa, the jobplacement service of the city of Barcelona. Among the speakers: Ana León (@ALeonPellicer), HR expert of Random House Mandadori, Cristina del Castillo, HR manager & shareholder of Fluidra, Verònica Platas (@vplatas), HR manager of Maurilia and Oscar Cabo from Adecco Professional. Moderation was taken care of by Rosaura Alastruey (@rosauralastruey), consultant at Proyectos TIC.
“LinkedIn kind of became the largest professional social network by accident”, said Rosaura Alastruey in her introduction. “It wasn’t meant to be a jobseeking tool, but to network among business partners. Until 2008 it wasn’t even possible to register if you didn’t have a job!”
With 3 million Spanish users, Spain is one of the countries were LinkedIn became very succesful. When the company first opened an office in Madrid, a video was launched that explains its success story.
Checklist for jobseekers on LinkedIn
Before passing the floor to the recruiter’s side, Rosaura quickly recalls the good practices of having a LinkedIn profile:
- add all your currently used email adresses to your profile
- organize your connections with tags
- withdraw unwanted invitations to avoid the system reminding you eternally
- check out useful apps at www.linkedinlabs.com
- dedicate some daily time for connecting & updating your profile
- NEVER send an invite with the default message: explain why you want to connect!
- skills are not valid if they aren’t endorsed by anyone!
How do recruiters find you on LinkedIn?
Most employers use the premium version, which enables them to post job announcements but also use powerful filters to shortlist possible candidates based on a certain location, a certain company they’ve worked for, etc. Important: you need at least 50 first grade contacts before these filters present your profile to any employer!
Ana Léon: “Next to filtering, we also look into certain groups related to the competences we are looking for. Or the other way around: we check the groups a certain profile is subscribed to and scan the most interesting persons over there.”
Verònica Platas: “90% of the positions today are filled through contacts. We even stopped announcing on job portals. I always first go to LinkedIn to check a person that was referenced to me, even before googling the person’s name and checking his or her Facebook profile. It’s very important to keep your LinkedIn profile up to date and have 4 lines in your summary that explain very well who you are. Here, you should also use words that position you in the search engines for the kind of job you are looking for.”
What do recruiters pay attention to on LinkedIn?
Ana Léon: “First we check if the person has all the technical skills we are looking for. In a second phase, we check the personal details: to which groups they belong, who their colleagues are, the kind of recommendations they received.”
Cristina del Castillo continues: “In this second phase, we try to find out if the person really has the claimed experience, if he or she is active, pro-active, resilient, empathic, emotional intelligent, has social skills, knows how to listen, has the competence to adapt to changes, is engaged and honest. All this we can find out by checking a person’s behaviour on his or her different social media profiles. If we see their is no coherence in his or her behaviour, skills or interests the person most certainly will not be shortlisted.
LinkedIn & dating!
To close the session, Rosaura Alastruey came up with a video presenting the dating service Hitch.me, related to the professional profiles on LinkedIn. “In case your efforts on LinkedIn do not lead to finding a job, they won’t be lost if you can book results in your private life!”, Rosaura concluded.
[Image credit: LinkedIn]