Managing Twitter Followers with Social Bro

Managing Twitter Followers with Social Bro
To follow back or not to follow back, that’s the question. To deal with this daily question, you must put a follow back policy in place. In this post, I explain how I use Social Bro as a tool to implement this policy for my client YouRock.jobs. YouRock.jobs’ follow back policy @YouRockjobs follows back all ...

9 questions to ask when assessing your nonprofit website

9 questions to ask when assessing your nonprofit website
Last week I went to Malta and presented the methodology I used for assessing the websites of 10 Maltese voluntary organizations. This post gives an overview of the questions you should answer when performing such a webaudit yourselves. 1. Who are your audiences & what are their needs? Most people go to your website because ...

9 Tips for Improving your Nonprofit Website 2

9 Tips for Improving your Nonprofit Website
On July 19th, I conducted the workshop “Building & Sustaining an Online Presence” at Valletta, Malta. In front of an audience of about 45 representatives of the Maltese NGO & voluntary sector, I showcased a range of tips on how nonprofits can improve their website strategy. 1. Choose a CMS technology Make sure your website ...

The art of positioning your page at Google

The art of positioning your page at Google
As I wrote in my post about my first client, converting internet users into website visitors is the first action of any online marketing plan. Different strategies can make this happen, but positioning your page in the first results of a search engine like Google is maybe the thoughest one. That’s why I attended the ...

The role & value of a Community Manager

The role & value of a Community Manager
Whether using a computer, tablet, smart phone or television, people today spend large hours in front of a digital screen. The customer is digital, markets have become conversations and a new profession has born: the profile of “Community Manager”. “The crowds are continuously monitoring a company’s behaviour”, says Comuniza consultant Javier Velilla. “There is no ...

“Facebook is a party!” 1

I love it when people use metaphors to explain complex stuff, especially when comparing the offline world with the parallel online world of social media. Armando Liussi Depaoli (alias Mandomando),  teacher of the Cibernàrium course “Facebook Ads for small companies & marketing managers” is a master in this art. The goal is Love Social media are ...

Community Management of Online Media Channels

Community Management of Online Media Channels
Managing the participation of the audience of an online media channel shows some importance differences with managing a community of customers of other company types. This was the main subject of Karma Peiró‘s course “Community Management of Online Media Channels” at the Catalan Association of Journalists, that I attended on June 1th. Karma Peiró is ...