Infographic: Social Media Overload at Nonprofits

Infographic: Social Media Overload at Nonprofits
I am in Granada for the Spark conference, a global gathering of nonprofit organizations all active in the field of digital inclusion and ICT for development. As I have worked for almost 10 years in this specific nonprofit sector, I am looking forward to meet in real life many friends & colleagues that until now ...

How to build an Online Marketing Plan?

How to build an Online Marketing Plan?
My sister is an entrepreneur. Two years ago, she decided to start her own business and turned her hobby into her job. Under the brand name Cozette*, she makes lampshades with colourful fabrics, that can be replaced. Most of her selling happens online, and from the very beginning blogging, Facebook and Pinterest have been her ...

Influencers & conversion at “I am Your ID”

Influencers & conversion at
Not everything has yet been said about my participation at last week’s event “SMEs and social media: how to get the most out of it?”, as I haven’t yet told you about Marc Castanyer (@marccastanyer) – the co-founder of I AM ID Solutions, a start-up that successfully launched an online business of selling colourful silicon ...

Community Management of Online Media Channels

Community Management of Online Media Channels
Managing the participation of the audience of an online media channel shows some importance differences with managing a community of customers of other company types. This was the main subject of Karma Peiró‘s course “Community Management of Online Media Channels” at the Catalan Association of Journalists, that I attended on June 1th. Karma Peiró is ...