Building a Social Media Mix that fits your Audience: the case of eSkills for Jobs 2014

Building a Social Media Mix that fits your Audience: the case of eSkills for Jobs 2014
Currently, I am working on the Social Media Mix for the European Commission’s eSkills for Jobs 2014 campaign, and this on behalf of my newest client, European Schoolnet.  The “Social Media Mix” is the combination of social media channels that you identify as best suited for reaching your target audience, taking into account the restrictions set by your social media budget. It ...

How to reach 400 Facebook fans in 10 days (without buying them)?

How to reach 400 Facebook fans in 10 days (without buying them)?
On January 19th, I started implementing the Facebook strategy I developed for my client ECWT on their newborn Facebook page www.facebook.com/womenandtechnologyeu. After 10 days of activity we already reached 383 Page Fans  (and this without paying Facebook Ads that target Fan growth): In this post I will lift the curtains of the strategy I used ...

How to reach over 500 Twitter followers in 10 days?

How to reach over 500 Twitter followers in 10 days?
On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account. After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets). My secret? ...

Defining metrics to measure your Social Media efforts: the case of ECWT

Defining metrics to measure your Social Media efforts: the case of ECWT
Last week, I shared how I defined Social Media goals for ECWT, my client. In this post, I will describe the indicators I selected to measure the success of ECWT’s Social Media efforts. Just like in any marketing or business plan, establishing “Key Performance Indicators” (KPIs) are essential to see if your Social Media strategy ...

Setting Social Media goals for your nonprofit: the case of ECWT

Setting Social Media goals for your nonprofit: the case of ECWT
This month, I am building a Social Media strategy for the European Centre for Women and Technology (ECWT) – a European multi-stakeholder partnership of more than 130 organizations and individuals working together to increase the number of girls and women in technology and in ICT in particular. ECWT approached me for starting up their Social ...

4 Common mistakes Small Nonprofits make on their Website 1

4 Common mistakes Small Nonprofits make on their Website
This summer, I have been auditing the online presence of 10 Maltese voluntary organizations and I’m now in the middle of drafting the reports. This post explains 4 of the most common mistakes I encountered on the websites of these small nonprofits: 1. Adopting an organization-centered mentality Most organizations put their site together from the ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

Social Media tips for Fairfood International

Social Media tips for Fairfood International
Fairfood International is one of those rare nonprofit organizations that has built social media into their overall strategy. On June 4th, I had the privilege to talk to Gihan Hassanein, Senior Manager Communications, and to Marije Visée, Manager Campaign Communications, as I was being interviewed for their vacancy of a part-time Online Communications Manager. My ideas on ...

A Facebook page versus a personal profile: the case of Fundalucia

A Facebook page versus a personal profile: the case of Fundalucia
As soon as I tell people I am a Social Media consultant, I instantly get some questions on how they should improve their online presence. It also happened at Fundalucia, a quiet oasis near Granada where I was staying after attending the Spark congress. Axel, who runs the place, was wondering how to better use ...

Social Media Training & Consulting for Nonprofits in Malta

Social Media Training & Consulting for Nonprofits in Malta
My networking at the Spark conference in Granada was a big success. Mark Schembri, project manager at the Malta Communications Authority (MCA) and a former colleague at Telecentre-Europe, invited me to give advice & technical support to the NGOs of Malta on their online presence & use of social media. Tailored to Nonprofits & Small ...