Building a Social Media Mix that fits your Audience: the case of eSkills for Jobs 2014

Building a Social Media Mix that fits your Audience: the case of eSkills for Jobs 2014
Currently, I am working on the Social Media Mix for the European Commission’s eSkills for Jobs 2014 campaign, and this on behalf of my newest client, European Schoolnet.  The “Social Media Mix” is the combination of social media channels that you identify as best suited for reaching your target audience, taking into account the restrictions set by your social media budget. It ...

Creating Facebook Ads with the Ads Manager

Creating Facebook Ads with the Ads Manager
Facebook Page Posts ‘organically’ only reach about 16% of your fans [1]. This means that without advertising, the majority of your fans will not even get to see your posts on their News Feed. If you want to have an audience, it’s extremely important to start using Facebook Ads. Facebook not only offers different Advertising ...