How to reach over 500 Twitter followers in 10 days?

How to reach over 500 Twitter followers in 10 days?
On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account. After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets). My secret? ...

9 questions to ask when assessing your nonprofit website

9 questions to ask when assessing your nonprofit website
Last week I went to Malta and presented the methodology I used for assessing the websites of 10 Maltese voluntary organizations. This post gives an overview of the questions you should answer when performing such a webaudit yourselves. 1. Who are your audiences & what are their needs? Most people go to your website because ...

Defining metrics to measure your Social Media efforts: the case of ECWT

Defining metrics to measure your Social Media efforts: the case of ECWT
Last week, I shared how I defined Social Media goals for ECWT, my client. In this post, I will describe the indicators I selected to measure the success of ECWT’s Social Media efforts. Just like in any marketing or business plan, establishing “Key Performance Indicators” (KPIs) are essential to see if your Social Media strategy ...