My Twitter Follow-Back Policy

My Twitter Follow-Back Policy
It took me quite some time to figure out a strategy about whom to follow back on my 2 Twitter accounts: @lizebizz (in english) and @lizebcn (in spanish). Finally, I sorted it out: I now simply follow back everyone that follows me! Following & Unfollowing: the rules of the game Everyone? Yes, everyone – even accounts ...

3 Common mistakes Small Nonprofits make on their Facebook page

3 Common mistakes Small Nonprofits make on their Facebook page
I recently returned from the beautiful island of Malta, where I have been visiting 10 local voluntary organizations for an audit on their online presence. Next to recommending on how to improve their websites, I also audited their Facebook profiles. This post shows 3 of the most common mistakes I encountered. 1. Creating a Facebook ...

9 Tips for Improving your Nonprofit Website 2

9 Tips for Improving your Nonprofit Website
On July 19th, I conducted the workshop “Building & Sustaining an Online Presence” at Valletta, Malta. In front of an audience of about 45 representatives of the Maltese NGO & voluntary sector, I showcased a range of tips on how nonprofits can improve their website strategy. 1. Choose a CMS technology Make sure your website ...

17 Tools to effectively manage your Social Media accounts 3

17 Tools to effectively manage your Social Media accounts
“So many tweets, pins, posts,…all those contacts, all that content. How the hell am I going to cope with all this?” This was my main concern while starting-up as a Social Media consultant – now two months ago. The solution is: tools, tools, tools. I daily use a total of 17 (!) non-premium tools to ...