“So many tweets, pins, posts,…all those contacts, all that content. How the hell am I going to cope with all this?” This was my main concern while starting-up as a Social Media consultant – now two months ago.
The solution is: tools, tools, tools. I daily use a total of 17 (!) non-premium tools to manage and feed my Twitter, Facebook, LinkedIn, Pinterest and Google+ channels in a more or less effective way.
Underneath is the landscape of buttons that I have put in place throughout my 3 browsers (Chrome, Firefox & Safari). Enjoy the list!
1. Assigning emails to contacts with Relenta
I am using Relenta as a web based email client for more then 5 years now, and I still can’t imagine my online life without it. The power of relenta lies in the fact that you can “assign” different email adresses to a single contact file.
2. Managing contacts online with FullContact
Gone are the days when we only needed our contact’s name, phone & email. Today, we want to know their social network profiles – and on which platform we’re already connected. FullContact synchronizes our social network friends with our email adressbook.
3. Reading & programming Tweets with Hootsuite
Many use Hootsuite to follow different social network profiles in one and the same tool. Others use it to publish the same information to different platforms at the same time.
As for me, I only use it for Twitter. To follow the stream and different lists of my two twitter accounts: @lizebizz (in english) and @lizebcn (in spanish). And more important: to program the publishing of my tweets and retweets on different moments of the coming days.
4. Interacting on Twitter with Tweetdeck
To follow back, list, reply & mention people that follow, mention, retweet or favorite my tweets, I prefer Tweetdeck over Hootsuite. I love the “interactions” column where you can see in 1 single stream the followers, mentions, retweets & favorites coming in.
5. Managing unfollowers with Socialbro
Socialbro is one of the most powerful tools for managing your twitter community: to see who’s not following back, who has recently unfollowed you, to add or remove people to lists, to spot influencers and inactive tweeters. The tool also finds out what is the best time to tweet in your particular community of followers.
6. Programming Facebook posts with Buffer
You can also program Facebook posts with Hootsuite, but I love how Buffer lets you set up a fixed weekly time schedule and drag & drop the programmed posts over the timeline – in case you change your mind about what to post first.
7. Selecting syndicated blogposts on Feedly
Feedly is a beautiful way to be pointed to the stream of articles recently published on the blogs you’ve subscribed to. It’s one of my main sources for selecting the content that will ultimately feed my social network profiles.
8. Selecting curated articles on Zite
Several online magazines & mobile apps are pools of content already curated by others. Zite is just one of them. It’s a mobile app only and I use it mainly on the road. I exclusively follow the “social media” topic, which daily results in between 5 and 10 new articles coming from a wide variety of blogs.
9. Reading articles on Pocket
I use Pocket as a “repository” of articles I want to read later. Pocket also permits you to download the articles and read them offline. Once read, I decide to either delete an article or select it for sharing.
10. Preparing a content storyboard with Kippt
The articles I’ve selected for sharing on Hootsuite, Feedly, Zite or Pocket are all sent to Kippt. The bookmarketlet allows you to send a selected url to kippt’s inbox, but you can also decide to inmediately place the url in one of the “lists” (categories) you’ve created. Lists can be either public or private.
So far, I have created 15 public lists that classify articles in lists. I’ve also created a private list called ‘Twitter cue” which contains the storyboard of all the articles that will be programmed in Hootsuite for tweeting. The best ones will also be shared on Facebook and Google+, but this counts for only 2 of them as I don’t post more than 2 times a day on these platforms. If an article contains an infographic, I pin it onto one of my Pinterest boards.
11. Sharing curated content on Scoop.it
Next to the articles that were selected for sharing on Facebook and Google+, some other articles often deserve more attention then a quick share on Twitter. These articles will go to Scoop.it, where I ‘curate’ them onto one of my five “topic” boards.
12. Taking notes with Evernote
While reading all those articles, I like to take notes on the different topics dealt with. With Evernote, I can place notes in notebooks and tag the content. The use of tags for notes is really powerful because Evernote reproduces all my notes on a certain tag (or a combination of tags) – very useful for gathering your thoughts when preparing a blogpost or a presentation. Evernote also synchronizes with the mobile version, so my thoughts on the road are nicely merged with those I wrote on my desktop.
13. Defining a content calendar with Tracky
With Tracky I prepare my daily workflow. When to post what, when to dedicate time to which social network, when to finish a blogpost on a certain topic etc. It lets you describe the task and add links to it, and it is all automatically put into a monthly/weekly/daily calendar. Very useful also to divide tasks among a team, but as for now I am alone in my Eclectic Lines social media team;)
14. Shortening links with Google Short
In fact I am using both Google Short as Bit.ly to shorten links outside Hootsuite. A Google Short link has 12 characters, a Bit.ly link 14. So if you’re out of characters, use Google Short. Bit.ly has the advantage that it doesn’t only shows statistics about those that clicked on your Bit.ly link, it also shows the clicks that same content received from other people that used Bit.ly to shorten the URL of that content.
15. Bookmarking websites with Pearltrees
If you’re looking for a more graphical overview of the websites you want to mark as your favorites, use Pearltrees. It’s amazingly beautiful and it gives me a nice overview of the websites I’ve marked as belonging to my blogosphere of Social Media for Nonprofits & Small Business.
16. Analyzing web traffic with Google Analytics
Of course, I use Google Analytics to measure the traffic coming from my site. I’ve also set up a segment to measure the social traffic coming in.
17. Analyzing social media metrics with True Social Metrics
It took me a long time before I found a non-premium metrics tool that could measure the performance of all my social networks and was useful enough to stick to. On the past Social Media Day in Barcelona I got introduced to True Social Metrics and inmediately knew this was the tool I was looking for!