Creating Facebook Ads with the Ads Manager

Creating Facebook Ads with the Ads Manager
Facebook Page Posts ‘organically’ only reach about 16% of your fans [1]. This means that without advertising, the majority of your fans will not even get to see your posts on their News Feed. If you want to have an audience, it’s extremely important to start using Facebook Ads. Facebook not only offers different Advertising ...

How to reach 400 Facebook fans in 10 days (without buying them)?

How to reach 400 Facebook fans in 10 days (without buying them)?
On January 19th, I started implementing the Facebook strategy I developed for my client ECWT on their newborn Facebook page www.facebook.com/womenandtechnologyeu. After 10 days of activity we already reached 383 Page Fans  (and this without paying Facebook Ads that target Fan growth): In this post I will lift the curtains of the strategy I used ...

8 Free eBooks to guide your Social Media Marketing 2

8 Free eBooks to guide your Social Media Marketing
Underneath I collected some resources related to Social Media marketing & Search Engine Optimization (SEO).  They have been very useful for me, so I hope the same counts for you! Click the images to download the resources for free:

How to reach over 500 Twitter followers in 10 days?

How to reach over 500 Twitter followers in 10 days?
On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account. After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets). My secret? ...

9 questions to ask when assessing your nonprofit website

9 questions to ask when assessing your nonprofit website
Last week I went to Malta and presented the methodology I used for assessing the websites of 10 Maltese voluntary organizations. This post gives an overview of the questions you should answer when performing such a webaudit yourselves. 1. Who are your audiences & what are their needs? Most people go to your website because ...

Defining metrics to measure your Social Media efforts: the case of ECWT

Defining metrics to measure your Social Media efforts: the case of ECWT
Last week, I shared how I defined Social Media goals for ECWT, my client. In this post, I will describe the indicators I selected to measure the success of ECWT’s Social Media efforts. Just like in any marketing or business plan, establishing “Key Performance Indicators” (KPIs) are essential to see if your Social Media strategy ...

Setting Social Media goals for your nonprofit: the case of ECWT

Setting Social Media goals for your nonprofit: the case of ECWT
This month, I am building a Social Media strategy for the European Centre for Women and Technology (ECWT) – a European multi-stakeholder partnership of more than 130 organizations and individuals working together to increase the number of girls and women in technology and in ICT in particular. ECWT approached me for starting up their Social ...

8 Free eBooks to guide your Nonprofit Marketing

8 Free eBooks to guide your Nonprofit Marketing
During the past months, I’ve shared some resources that were very much welcomed by the fans of my Facebook page. They all dealt with an aspect of online marketing for nonprofits- be it Social Media, the design of your website or the use of visuals. For those of you that aren’t yet following my daily ...

4 Common mistakes Small Nonprofits make on their Website

4 Common mistakes Small Nonprofits make on their Website
This summer, I have been auditing the online presence of 10 Maltese voluntary organizations and I’m now in the middle of drafting the reports. This post explains 4 of the most common mistakes I encountered on the websites of these small nonprofits: 1. Adopting an organization-centered mentality Most organizations put their site together from the ...

4 Social Media Tools worth paying Premium 3

4 Social Media Tools worth paying Premium
As my business is growing and clients are coming in, I’ve found myself with less and less time to update my own Social Media accounts. Planning  ahead and managing tasks in bulk have become a priority, so I decided to upgrade my accounts for Kippt, Buffer, Dlvr.it & SocialBro. In this post I will explain ...